The KROC Center has increased and enhanced the programs and services that were offered at the original Salvation Army facility which opened in 1968 at Broadway and 14th Street and has consistently served the community for more than 40 years.
Joan Kroc, wife of McDonald’s founder Ray Kroc, had a clear vision in mind: build state-of-the-art recreational and arts facilities in underserved communities throughout the nation to ensure that all individuals have equal opportunities to grow their natural gifts and talents. In 2003, Mrs. Kroc passed away, and entrusted to The Salvation Army the largest gift ever given to a private charity for the express purpose of building and endowing KROC Centers.
In early 2005, twenty six communities in the Western United States applied to receive funding to build a KROC Center. The field was then narrowed to eight cities, and Phoenix was chosen to submit a final application. On May 1, 2006 Phoenix was notified that it was one of six cities in the Western United States selected to receive a KROC grant.
A fulfillment of Joan Kroc’s vision, the KROC Center in Phoenix South Mountain, is a nearly $80 million investment in the community made possible by the gift from the late philanthropist Mrs. Joan Kroc, as well as the generous support of individuals, organizations and families. The KROC Center is comprised of the following major components: a center of worship, performance venue, an aquatics center, fitness and recreation center, and community center with gathering and events space.
Since the center opened in May of 2012 its programs in arts, education, recreation, wellness and spiritual guidance have served over 42,000 people with approximately 60 percent of those being children. The center has made a significant commitment to children, as they are the future of the community, as demonstrated by its KROC Stars after-school program, which is designed to help at-risk kids improve their reading, writing and math skills, its Back-to-School Drive, which provides backpacks to students in need, and Camp KROC, which provided this past year to 750 children, instruction, motivation and fun while building self-esteem.
Membership at the KROC Center provides a great value for with the great benefits and amenities. Furthermore, it is the only membership in the community where membership dollars go right back into the community by providing scholarships for membership and programs for those in need. In fact, over 21 percent of KROC Center members are receiving varying degrees of scholarships. Joan Kroc believed that no one should be turned away or discriminated against, and the KROC Center is fulfilling that mission every day. To learn more about the KROC Center and how you can be a part of it as a member, volunteer or supporter, please visit krocphoenix.org because “You Belong Here”.
The Ray & Joan Kroc Corps Community Center
1375 E. Broadway Road
Phoenix, AZ 85040